Bohan and Bradstreet

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Marketing Director

Location/City: AL - Birmingham
Salary Range: 90000.00 - 110000.00 per year (USD Permanent)

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We are an Equal Opportunity Employer.

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Edward B. Bradstreet

Edward B. Bradstreet

Position Description

ID: 12886
Industry: Consumer Service

VISIONWell-established B2C/B2B is looking to double revenues over next two years via acquisitions and organic efforts. Company targets residential and commercial markets with multi-year contracts. Report to Platform President and partner across total enterprise.


OPPORTUNITYParent company is global and pre-IPO. Birmingham subsidiary will be the headquarters for a business platform that is multi-branch sales & service operation that will expand in Alabama, Mississippi, and Tennessee. Business is profitable but has historically been more sales driven and parent company wants to make it more marketing driven. Accent is building revenues through various marketing and sourcing programs that sales can execute on. Build annual marketing budgets and financial plans and track progress of key performance indicators against those plans. Ensure marketing efforts translate into measurable financial results through increased leads and overall revenue growth.  Here is an overview of the role:


·        Digital Marketing…Develop and implement digital marketing strategies and initiatives that drive direct business results, by connecting with consumer behavior to unlock new revenue opportunities.  Develop digital marketing strategy and approach, inclusive of social media, SEO/SEM, email marketing and web development. Make decisions based on analytics and marketing trends, work with agency partners to develop and implement marketing strategies and campaigns for SEO, SEM, and mobile search to increase site traffic, visitor conversion rate


·        E-Marketing…develop e-mail marketing strategies to increase customer acquisition and retention, maximize customer lifetime value, and grow revenue


·        New Products & Marketing Programs…partner with cross-functional team members to strategize and plan commercialization of new products and services as well as targeted marketing programs


·        Marketing Communications & Advertising…utilize and monitor promotions, advertising, media planning, consumer research, multi-tiered communications, traditional and social media tools and all other relevant marketing activities to reach various target audiences in the most effective manner. Plan, buy and test media (TV, radio, print, online) to support sales and marketing objectives


·        Rebranding & Acquisitions…contribute on the integration of customers and markets from acquisitions; partner on and lead the rebranding efforts


·        Budget, Reporting & KPIs…develop annual marketing budget; forecast and analyze marketing metrics and provide short- and long-term, data-driven recommendations to optimize campaign performance, improve marketing/media effectiveness and reach sales and marketing goals. Provide regular reporting (weekly, monthly) on insights, analytics, and results of all e-commerce marketing efforts and site metrics/KPI


REQUIREMENTS:   BS/BA in Marketing or related field required; MBA a plus. Seek 7+ years of business experience that includes in-depth knowledge of digital marketing and e-commerce as well as traditional marketing methods (TV, radio, print). Must have strong data-driven marketing analysis and strategy development skills, combined with high level of creativity and concept development ability. Must have excellent

 Google Analytics and SEO tools. Type A personality best. Experience within both consumer and commercial markets is required. No relocations considered


REWARD:  $90,000 to $110,000 plus 20% target bonus

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