Wednesday, July 1, 2015 by julie
What makes a great business presentation? Everyone has an opinion, but for us, a relatable story is the best way to resonate or make a connection with an audience – big or small.
Stories allow people to disseminate information that can be digested while also allowing one to build a relationship. Stories can be used to illustrate your vision or value system, and stories can help create trust among an audience, inspire an audience, and/or make people take action. Telling a personal story can make you relatable and demonstrate emotions that impact the audience and how they may view you as a leader.
How do you make a story impactful?
The Ariel Group, an international training and coaching firm for business professionals, has documented storytelling best practices when communicating in a business environment:
- Re-experiencing the event (e.g., by using present tense)
- Using descriptive/sensory language (sound, sight, taste, smell, feeling)
- Keeping it simple (e.g., by using bullet phrases and few “ands”)
- Emphasizing emotional content
- Playing different roles in the story
- Using vocal variety and body language
In The Leadership Engine, Noel Tichy suggests conveying leaders’ hard-won experiences through stories. Tichy makes sure that the point of every story is shared unambiguously – what he calls having a “teachable point of view”.
Take a moment to reflect back on your past experiences. How can you translate your experience into stories that build trust, inspire an audience, and/or drive people to take action? As with any presentation, practice your storytelling until you perfect the delivery and ultimately the impact.
Bohan & Bradstreet can introduce you to an audience that may propel your career. Contact us when you’re ready to share your story.